EXCERPT FROM THE STUDY
Advertising as a promotional or communicational tool is an aid to trade for driving sales of the company’s products and services and also to build a brand identity and communicate changes or new products/services to the customers. It is a subset of promotional mix which is one of the 4p’s in the marketing mix. As a promotional strategy, advertising serve as a major tool in creating product awareness and condition the mind of a potential consumer to take eventual purchase decision. Advertising have been defined in various ways by different scholars. The common and significant thing about all the definitions is that; advertising helps to inform people (Consumers) about the product newly introduced or products in existence.
ABSTRACT The current challenge of food security has called for exploitation of natural product, with potential nutritional and therapeutic characte...
ABSTRACT: This study explores the role of early childhood education in developing cooking skills among young children. Early exposure to cooki...
ABSTRACT
Cassia siamea is a shrub belonging to the Fabaceae family, native of Southeast Asia. The plant is commonly used in traditional m...
BACKGROUND OF THE STUDY
Street dealing and kid hawking have become a global phenomena and a global issue, accordi...
Abstract: TAX IMPLICATIONS OF DEBT RESTRUCTURING AND LOAN MODIFICATIONS
This research explores the tax implications of debt restructuring...
ABSTRACT
This study was carried out to examine the the effect of inadequate human resource on the perfo...
Background of the study
Schistosomiasis, caused by parasitic flatworms of the genus Schistosoma, remain...
ABSTRACT
The problems and prospects of personnel management as one may understand it have been in existence for quite a...
EXCERPT FROM THE STUDY
Furthermore, internal displacement describes the situation of people who have been forced to leav...
ABSTRACT
The micro-organism, associated with spoilage of tomatoes shows that tomato contain large amount of water which...