EXCERPT FROM THE STUDY
Advertising as a promotional or communicational tool is an aid to trade for driving sales of the company’s products and services and also to build a brand identity and communicate changes or new products/services to the customers. It is a subset of promotional mix which is one of the 4p’s in the marketing mix. As a promotional strategy, advertising serve as a major tool in creating product awareness and condition the mind of a potential consumer to take eventual purchase decision. Advertising have been defined in various ways by different scholars. The common and significant thing about all the definitions is that; advertising helps to inform people (Consumers) about the product newly introduced or products in existence.
Abstract: This research explores strategies for promoting entrepreneurship through vocation...
ABSTRACT
Since Nigeria got her independence from Britain in 1960, the country’s political structu...
ABSTRACT: This study investigates the importance of mental health support for vocational st...
ABSTRACT
The study is aimed at determining the impact of computerization of microfinance bank in Nsukka...
ABSTRACT
This study was carried out on social media and the management of covid-19 information in Port Harcourt, Rivers...
ABSTRACT
This study was carried out to examine the influence of SMEs and economic dev...
ABSTRACT
This study assessed the availability and utilization of computer packages in teaching and learning of Islamic Studies in seconda...
ABSTRACT
This study was aimed at investigating the microbial load and the quality of indoor air Faith M...
ABSTRACT
This study sought to analyze costing techniques and their impact on profitability of manufacturing companies....
BACKGROUND INFORMATION
Nigeria operates a federal system of government under which system each tier of government has its legislative com...